The word “smartphone” was been
popularize by the Canadian company, Blackberry. When they first released of their
handset it was instantly hit to the people. Their design of their smartphone looks
liked the miniature version of a laptop, a display, a trackpad for the
scrolling and physical keyboard on it.
Since the release of the first
iPhone, where it’s all about screen, no physical keyboard, people begins to
leave Blackberry and starts to love the iPhone. Since then, many smartphones
emerge, this includes Android powered devices. And Blackberry, then begins to
struggle in the couple of years.
Recently, Blackberry released an
Android-powered smartphone, the Priv, where a large touchscreen display
together with slide-out keyboard on the bottom, makes this smartphone a classic.
Today, Blackberry blog post doesn’t
tells directly that they will no longer make the classic smartphone that made
them famous, but the post imply that they will be focusing on the smartphone that
runs on Android platform.
“To keep innovating and
advancing our portfolio, we are updating our smartphone lineup with state of
the art devices. As part of this, and after many successful years in the
market, we will no longer manufacture BlackBerry Classic. For many
years, Classic (and its BBOS predecessors) has been in our portfolio. It has
been an incredible workhorse device for customers, exceeding all expectations.
But, the Classic has long surpassed the average lifespan for a smartphone in
today’s market. We are ready for this change so we can give our customers
something better – entrenched in our legacy in security and pedigree in making
the most productive smartphones.”
This quote was written by Ralph Pini, Blackberry’s new head of the device
that joined recently the company to revamp its smartphone offerings for the
modern world. Regarding the Classic predecessor, Blackberry looks like to
retire the form factor as a whole and not just newer versions.
However, Blackberry tells that they will still to continue supporting
the Blackberry 10 and it will continue to sell the classic until the supply
runs out.
Hi. I’m Smartphone Enthusiast. Inspired to make things looks better.
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